PROTECTION THROUGH INNOVATION
Belgium is arguably the most rabid cycling nation in the world. So it’s no surprise that the country that produced Eddy Merckx, the Tour of Flanders and embrocation would also produce some of the best bike helmets. Lazer is the world’s oldest helmet company, having started out making old leather hairnets for Belgian hardmen racing steel bicycles over cobbled farm roads.
Our helmets are the result of over 90 years of experience, passion and dedication. We are always trying to create the perfect mix between design, comfort, safety and technology.
This attitude has shaped Lazer into one of the most innovating helmet companies in the world. We never shy away from challenges and that has led us to taking our experience from helmet production into other fields. It became our objective to create eyewear that fits perfectly with our helmets and offer the user superior optics, premium materials and integrated design features.
Currently Lazer designs, manufactures and markets its bicycle- , leisure- ,winter and eyewear products in more than 50 countries, over 5 continents.
Over the years Lazer teamed up with some of the greatest champions the world has ever seen to create some of the most progressive products ever seen! Paolo Bettini, Miguel Martinez, Axel Merckx, Richard Virenque, Luc van Lierde, Tom Boonen,…and many others tested, represented, wore and enjoyed Lazer.
Today we continue the tradition of working with top athlete’s to create world class products. It is the likes of Brian Lopes, Telenet-Fidea, Lotto-Belisol,… who are important testers of our product.
Lazer stands for the passion of performance and the joy of riding.